The baseline “My home is where my Stella is” was Stella Artois' campaign for years. And although you can't just delete a message, it still seems to have disappeared. But in the hearts of many people, this slogan remains etched in the memory. The image is a very homely image of a relaxing but “blue” bar.

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The blonde beauty hidden in beer refers to how alcohol influences our perception of beauty and lowers our anxiety. Daylight, artificial light and candlelight create a special play of shades and colors.

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