With the baseline “Quality is remembered long after the price is forgotten” the Italian luxury fashion house is able to transform everything into status-enhancing objects. The young piccolo Guccio Gucci would also have found this toilet brush appropriate at the Savoy Hotel in London, where he was inspired by the elegance of the wealthy hotel guests.

“Gold and British Racing Green” therefore became the core colors of this work, which centrally incorporated Guccio Gucci's initials in an iconic way. “Price is what you pay, value is what you get, “said Warren Buffett. In this setting, perception provides the right price experience, and perception is different for everyone in every environment.

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