Deacidification

Solving intolerance, acidification, and coldness in society is a solution of “satisfying content” in which graphic architectural repetition is combined with the joy of color play and people's smiles. The joy that only you understand exudes from it.

Emotions are released by the hormones that are called on in our brain. Media usually appeals to fear that makes our reptilian brain want to fight or flee.

With Satisfying Content, however, I'm playing on other hormones. The enthusiasm in the images releases dopamine, just like a like on Facebook, and provides a reward. Repetitive forms come across as recognisable, releasing serotonin because we feel familiar with them. Because of the sense of fun in the images, it also appeals to friendship, which releases the cuddly hormone oxytocin. Finally, the feeling of party represents a form of victory that should release endorphins that occur with euphoria or top performance.