Gillette's catchphrase “The Best a Man Can Get” boosts men's self-esteem. Although this slogan has now been toned down to “The Best a Man Can Be”. The work takes you to the Art Nouveau of the early 1900s, when the first Gillette Blades were also developed. Not much later, women's razor blades were also introduced and their armpit hair was shaved en masse... The knife for a girl. Or “The Best a Man Can Get. ”

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Marketed as a male luxury product at a price equivalent to half a week's work... But it surpassed all sales records.

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The work honors the atmosphere of indirect light, gold, glitter and flapper clothing, where legs and armpits could be seen and jewelry adorned the body.

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