Brand Promise

A “Brand Promise “is the promise that a company or brand makes to its customers. It shows the values that an organization stands for and what the products comply with. This promise is often translated into a baseline that reflects the brand's foundation.

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With this series, I poke fun at my own environment. After all, since 1990, Carlo has been translating commercial messages into graphic and conceptual marketing. But if you take yourself or society too seriously, you lose the sense of humor you need to be happy. With a wink but full of respect, I bring the superlatives of brands to life.

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